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adidas captures the spirit of Muhammed Ali

Submitted by on March 1, 2007 – 11:34 am3 Comments


Currently running as part of their Spring/Summer 2007 campaign, Ali by adidas is a standout collection.

We thought this promotional image, celebrating the spirit of acclaimed boxer/humanitarian Muhammad Ali, was too cool.

A true living legend, Ali is seen here inspiring young men who are hanging out in a room, one of them watching himself in a mirror in a very serious way. Instead of seeing himself, Ali reflects in a classic, irreverent pose.

For this campaign, a vintage image of Muhammad Ali, shot by photographer Howard L. Bingham, was incorporated into the layout.

The legacy of a champion lives on.

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