Hip-hop exec Steve Rifkind launches Battle Rap competition
Steve Rifkind
Hip-hop finally has its own version of successful online communities like YouTube, MySpace and various game sites with the debut of Battle Rap, a contest which will be launched on the legendary Loud website.
Battle Rap is a free competition for registered users. You get to download beats from some of today’s leading hip-hop producers for only 99 cents each, and then overlay rap tracks while going head-to-head with other DJs and MCs from around the world.
The series of battles will be judged by celebrity hip-hop producers such as Cool and Dre, DJ Khaled and Teflon, with the ultimate winner given US$100,000 in cash and a recording deal with SRC Records. SRC is Steve Rifkind’s Universal Music Group-distributed label, home to platinum-plus, Grammy-nominated superstars as Akon and David Banner.
“Loud.com and Battle Rap will revolutionize the way records are made, marketed and sold,” says co-creator Joseph Safina, founder and CEO of Pure Games. “Loud.com is an online community, competition, A&R site and marketing company all rolled into one. We have assembled a great team to execute our plan and are eager to get started.”
