Style News: Movements in hip-hop fashion
We’re always excited to learn about upcoming lines and events in hip-hop fashion.
*First up, Sean John are promising to launch a young contemporary brand, set to hit stores sometime this summer season. The company closed its Sean by Sean Combs women’s line earlier this year.
*EckoRed, Marc Ecko’s junior (a.k.a women’s) line is being revamped and upgraded and will launch just in time for back-to-school.
*Kimora Lee Simmons’ new line, KLS, launches at retail this fall. It’s described as a sleek, older version of Simmons’ hugely successful Baby Phat brand.
*Kimora’s estranged husband, Russell Simmons, was one of the first innovators of urban fashion, launching Phat Farm back in 1992. He’s now pushing Atman, a high-end jeans brand that carries the same brand name as his fragrance.
*Simmons has also launched the Russell Simmons Collection and XV, two lines he describes as reflecting what he’s learned in the fashion industry for the past 15 years.
*Damon Dash, who started Rocawear with Jay-Z, has created a new men’s line called CEO Collection, which has just launched at retail. He says a women’s line will soon follow.
*Not sure if Dash’s decision to title the collection “CEO” has anything to do with Jay-Z’s self-imposed title of “CEO of Hip-Hop,” but speaking of Jigga, he’s set to launch Bella Roc in the fall.
*Bella Roc will be a higher-end contemporary women’s line for fall, building on from Rocawear‘s successful women’s range.
From the above, we can see the established brands of hip-hop fashion are evolving and paying attention to changes in the market.
We’d like to know what our DrJays.com customers think about these developments, so get at us!
Information: Women’s Wear Daily