Diddy to release Unforgivable for Women
His entertainment company may be Bad Boy Worldwide, but now Sean “Diddy” Combs is changing his focus to women.
His new fragrance, Unforgivable for Women, hits stores in August.
Its first year sales are projected to be somewhere around the US$45 million mark.
Diddy’s first fragrance, Unforgivable for Men, has enjoyed sales of over US$150 million globally since it was launched in department stores in February 2005.
It has ranked in the top three scents in the US, the UK, New Zealand and Australia since its launch.
“I learned to be myself [with the first fragrance] and not apologize, and there’s a void in the marketplace for something that evokes emotion through scent,” Diddy tells industry publication Women’s Wear Daily.
“This isn’t a celebrity brand. I gotta be myself. I can’t all of a sudden have the number one fragrance and start being like [Giorgio] Armani or Ralph [Lauren], start trying to fit in. If anything, I’m trying to stand out even more.”
To check out Diddy’s Sean John for women fashions, make sure you head to our selection here.
Dollars Make Sense!
Make when you said “can’t stop want stop” Keep bringing out the fly shit and I will keep buyin it. Chicago’s SJK (Sean John King).
yeah Diddy needs to stick with cologne and clothing, not trying to rap
you’re definitely hating b/c his latest music is off the hook pimpin
diddy is that dude!…making money is his occupation
more money no more problems
i love the douche dance he does with a toothpick in his mouth