Are you up on being skurban?
Lupe Fiasco and Pharrell Williams
Skurban: The marriage between skater fashion and urban style, as made popular by music producer Pharrell Williams and rapper Lupe Fiasco.
The term “skurban,” which stands for skate + urban, was coined a while back, but it’s been unearthed with a spread in the recent issue of Entertainment Weekly.
What brands would you define as targeting the “skurban” audience? Do you think this new audience even exists at all?