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Are you up on being skurban?

Submitted by on May 3, 2007 – 11:35 am13 Comments
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Lupe Fiasco and Pharrell Williams

Skurban: The marriage between skater fashion and urban style, as made popular by music producer Pharrell Williams and rapper Lupe Fiasco.

The term “skurban,” which stands for skate + urban, was coined a while back, but it’s been unearthed with a spread in the recent issue of Entertainment Weekly.

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What brands would you define as targeting the “skurban” audience? Do you think this new audience even exists at all?

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13 Comments »

  • flyer than yo momma says:

    ARE U UP ON BEING GAY?
    FASHION CHANGES AND IS FLUID… THE AUDIENCE DIDN’T CHANGE, ITS THE SAME EFFIN KIDS JUST TAKING A BITE OF SUBCULTURE… THEY’LL BE ON SOMETHING ELSE BEFORE YOU KNOW IT… ESPECIALLY WHEN THEY REALIZE SKATEBOARDS ARE KINDA HEAVY TO CARRY AROUND AS A FASHION ACCESORY.

  • Pastry shoes says:

    I argree with the dude above!

  • i agree with flyer than yo momma.

  • CROOKS says:

    Man.. this bullshit is just going to make hoe-happy band wagon riding broken backed asses jump higher. I cant stand the fact that being an urban skater is a trend now; when the trend came from non-skating fucks. This bullshit is just exploiting the true ones, and pissing off people like me. I’m tired of seeing kids with walmart boards. Can I get an AMEN?

  • CROOKS says:

    Oh, and Dr Jays carrying dunks is lame. Trying to get down with the get down. THE FUCK outta here. And I’m out. -___-

  • flyer than yo momma says:

    crooks, u need stop frontin with no knowledge…. the DUNK was originally a basketball shoe… bitch please, u just got slapped.

  • CROOKS says:

    thats why dr jays is tryna sell glow in the dark 2s + blazers. LMAO.. cause mufuckas play bball in those bullshits.

  • flyer than yo momma says:

    man what a hater… lol, so what you wear mang? khakis and shirts from banana, street gear takes direction and inspiration from all walks of life. aint nobody said u had to be a baller to wear jordans, and you aint gottabe a skater to wear skate shoes… lol i’m asian but i don’t wear kimonos and chinese slippers all day and eat ramen… hahahah

  • RSX says:

    i definitely like the skurban (if thats a word) stuff. i used to skate alot, and tha style is definitely something i liked. ice cream T + Dunk Highs ftw

  • NevaFlyer says:

    The fuck is wrong with you shitheads hating all of a sudden just cuz you knew about something before it was popular. You stuck-up assholes need to chill. I swear, anytime something becomes mainstream, you get a bunch of jerks acting all high and mighty cuz they were down with whatever first. Just cuz you were “skurban” first doesn’t mean you can hate on folks who were “skurban” after you. Damn, grow the fuck up and stop acting all high school on this shit.

  • killa ka5 says:

    this is jus hating at its finest ,
    i hate the fact they gotta put a name on it ,the fact thats its turned into a trend makes everyone whos been doing it look at these people like wtf,
    these are the same dudes wearing XXXL button downs at the clubs a year ago,
    and i HAAAAAAAAAATE dudes jumping from dick to dick , how u go from dressing “urban” to dressing “skurban” to (what ive seen alot of people doing) dressing “rocker/punk/skulls” u know that shit jim jones been on for a minute,u know wallat chains and all, yall dudes look like pirates from the grave or something. im not hating on that style im jus calling out the ones who jump on it from head to toe. ppshhhh, yall some DICK RIDERS
    to stay good u gotta stay fresh , not jump on a trend and ride it til the end

  • Mr. Fresh says:

    Man that skurban Sh*t is hot man yall need to stop hating for real man just because you can’t pull it off don’t mean you gotta hate

  • ghost says:

    FO SHO

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