Ciara becomes new face of Rocawear women
Ciara has been tapped as the new face of Jay-Z’s Rocawear line for women.
The new campaign, which debuts this fall, is entitled, “I Will Not Lose” and will also feature video testimonials by individuals who have overcome various hardships.
Amy Steele, the editor-in-chief of the Virginia Tech newspaper Collegiate Times, is just one of the participants who will be profiled and share her story in the campaign.
“I love Rocawear,” Ciara tells Usmagazine.com. “The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.”
Adds June Ambrose, author of the new book Effortless Style, who is styling the shoot: “Ciara looks amazing in the clothes and they all fit her perfectly.”