Brand profile: Songs of Freedom
Disturbing Tha Peace/Def Jam rapper Serius Jones wears Songs of Freedom
We recently caught up with Kevin Jones, Director of Marketing at fresh new men’s brand, Songs of Freedom.
1. When did you have the initial idea for Songs of Freedom?
Songs of Freedom was conceived when the need in the market was realized for a denim based collection which bridged the gap between music and fashion through our message: “Music and fashion is a part of our everyday lives; It’s a freedom of expression in its purest form. Songs of Freedom is an outlet of passion for the human soul. Represent yourself, and your lifestyle. Make a statement, because you are what you wear.”
2. Who is the driving force behind Songs of Freedom?
Songs of Freedom is driven by a team of individuals who share interest in music and fashion as a lifestyle. We understand the men’s streetwear market because we live, breathe, and sleep it. We can relate to the lifestyle, because we are the lifestyle.
3. Have you had any difficulty with the name (i.e. trademark issues with Bob Marley’s estate)?
No, we have not. We are in NO WAY affiliated or similar in anyway, likeness, or form to Bob Marley and his estate. Bob Marley did not trademark the term “songs of freedom”, which we have the trademark for. We are not affiliated to reggae music, or anything of the like. It is just purely a coincidence, and the “Songs of Freedom” we are involved in involves an apparel company, and that is all.
4. What gap do you think Songs of Freedom fills in the men’s fashion market?
The gap that Songs of Freedom fills in the men’s fashion market is the moderately priced streetwear market. We provide premium contemporary streetwear fashion, at the moderate price-point, which has been missing in this market.
Previously there were either cheaper brands with no identity selling the “look”, and there were the higher end premium brands determining their status only by price. We are giving the consumer a quality product that they can appreciate, with the most current styles/trends/lifestyle that they can relate to.
5. Your official press release states that Songs of Freedom “bridges the gap between music and fashion.” How much support have you enjoyed from the music industry so far?
We have gotten much support from the top artists in the industry, including Ne-Yo, Joe, Mario Winans, Tyrese, Wyclef Jean, Rell, Jared “JL” Cotter from American Idol, Bone Thugs and Harmony, Lloyd, Lil Wayne, Trey Songz, R.Kelly, Young Jeezy, Yung Joc, Reuben Studdard, Tony Rock, etc.. and many more artists, athletes…I could keep going!
6. What kind of general response to the brand have you received?
We have been blessed with a phenomenal, tremendous response. Literally everyone who has seen the line loved our dizzying selection
of denims and matching tees.
7. Are there any Songs of Freedom signature pieces?
Yes there are, we have Swarovski-studded custom denim pieces that we have done for Joe and Mario Winans, and we have also done some selvage denim for some other artists as well. The Songs of Freedom signature is the music logo embroidery on the left front pocket of the denim, and also it is used on the main labels, etc.
8. Do the creators of Songs of Freedom live the lifestyle of the demographic they’re targeting?
We do live the lifestyle, we are the demographic!
9. Are there any events, etc planned for brand awareness in the short and long term?
Yes, we are collaborating with many of our “family” members (artists), and we will be coordinating dressing artists for their whole summer/fall tours and concerts, here and abroad.
We are also slated to dress many celebrities for their appearances on MTV, BET and many of their projects involving film, print, and radio advertisements.