Brand profile: 5IVE JUNGLE
Juan Bang is from New York-based brand 5IVE JUNGLE and we caught up with him for a quick interview.
Who is behind the 5IVE JUNGLE brand and when did it start?
“The brand started in spring 2005. It was founded by Jean Choi, who was formerly the General Brand Manager for LOT29.”
What’s the meaning behind the name?
“5ive represents the five boroughs of New York. Jungle is the diversity and the street life of NYC.”
What gap do you think 5IVE JUNGLE fills in the men’s fashion market?
“We fill in between mid-tier to high-tier market. Our customers are a mix of urban and suburban kids between the ages of 15 to 22.”
Have you enjoyed any support from the entertainment industry so far?
“This is something we’re working on at this moment. We do have celebrities requesting for clothes for their concerts, etc.”
Do the creators of 5IVE JUNGLE live the lifestyle of the demographic they’re targeting?
“We might not dress up or live in that lifestyle, but MOST of us have grown up or love listening to hip-hop music. “