Eve relaunches Fetish clothing
Rapper/actress Eve is relaunching her clothing line, Fetish.
Fetish first debuted back in 2003, but due to production and delivery problems with previous business partners, the brand was shelved.
Eve says she was hesitant to bring it back and would only do it when the right partner came along. Earlier this year, she found them in Signature Apparel.
“I always liked the Fetish name and admired Eve’s style,” says Chris Laurita, president of Signature Apparel.
Eve stressed to Laurita she wanted the “new product to be upgraded with better fabrics, modern styling and more fashionable pieces.”
The result is a full young contemporary sportswear collection, that includes leather jackets, oversize sweaters, high-waisted denim jeans and skirts, leather pants, wool plaid shorts and a few logo t-shirts.
Here at DrJays.com, we previously sold Fetish, but the old line didn’t do too well on the site.
Now with Eve’s resurgence as a music force (her new album, Here I Am, drops on August 7th and her lead single, “Tambourine”, is a summertime hit), do you think this new line will do better?