Do clothing lines divide along racial lines?
The marketing team here at DrJays.com attended a conference this week titled “What Teens Want” here in New York City.
MTV’s The N network presented a study done with a large group of diverse teenagers, with very interesting results.
One result that stood out was that for teens, a big complaint is brands create stereotypes and erase individuality.
Racial divisions, they said, were particularly reinforced by brands.
One female, quoted as a “white teen from Chicago,” said the following:
“I’d get shot if I wore Apple Bottoms to my school.”
We’d like to know if our DrJays.com family agree that brands can encourage division within our communities?