Will.i.am designs new fashions for Hard Rock hotel chain
It might be the Hard “Rock” Hotel and Casino, but a hip-hop star is controlling the company’s fashion sense.
Black Eyed Peas front man will.i.am has partnered with Hard Rock Hotel and Casinos to create a new uniform collection exclusively for employees of the popular chain.
The Grammy Award winning rapper’s fashions will debut at Hard Rock’s two newest properties, the Hard Rock Hotel and Casino Biloxi, which opens July 7 and Hard Rock Hotel San Diego, which is slated to open in Fall 2007.
“Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept,” said will.i.am. “My goal was to create a look that exudes upscale rock ‘n roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.”
The designs include uniforms for cocktail waitresses, casino dealers and front office desk agents.
The uniforms will then be introduced to eight of the other Hard Rock Hotel and Casino properties in 2008.
Source: Allhiphop.com
that should be interesting. i saw will.i.am driving his baby blue bently gt on melrose blvd last month! he’s a baller.