Are you down with Ratchet music?
Similar to the way Lil Jon introduced Crunk and E-40 introduced Hyphy, Ratchet music is the new movement stemming from Shreveport, LA (a.k.a. “Ratchet City”).
Hurricane Chris‘s smash debut single “A Bay Bay” is the flagship track for the ratchet sound.
“A Bay Bay” has climbed into the top 10 of the Billboard charts and continues to hold second position as most downloaded ring tone in the country.
The Ratchet sound is characterized by its use of repeated synthesizer hooks and minimal drums and bass.
Do you think Ratchet will be as wildly popular as Crunk and Hyphy?