Jay-Z with his New Jersey Nets jersey

From XXLMag.com:

As if being a part owner of the NBA’s New Jersey Nets wasn’t enough, Jay-Z and his Rocawear clothing line are vying to win the naming-rights to the Nets’ arena.

Currently called Continental Airlines Arena, the stadium, which is located in the Meadowlands area of East Rutherford, NJ, has opened up bidding to secure a new name.

According to the newspaper Bergen Record, Continental Airlines dropped its 11-year affiliation with the arena after the NHL’s New Jersey Devils decided to build a new stadium in Newark, NJ.

Now Rocawear and other clothing lines, such as Izod and Southpole, have placed bids to rename the stadium.

“We’re looking forward to presentations by bidders next week, and then we’ll get into the process of evaluation,” NJSEA President, George Zoffinger, told the Bergen Record. “I’m optimistic that we’ll be able to over-achieve the current financial deal that we [had] with Continental.”

Source: XXLMag.com

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