Are you ready for a gold face mask?
How much do you feel your face is worth?
If you said 24 karat gold, we have just the thing for you!
UMO, a Japanese beauty company, has introduced the gold facial as a new way of skin treatment by using a sheet of pure gold.
The company claims that gold lifts and firms skin, reducing the appearance of fine lines and wrinkles.
They also say it lightens and brightens skin, a feature that in certain Asian cultures would be considered desirable.
The treatment costs 30,000 yen ($250).