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Brand alert: Cavi

Submitted by on October 19, 2007 – 9:19 am6 Comments
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The Hoodie by Cavi

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The Chevron Tee by Cavi

The latest brand to hit Street Swag is Cavi.

Cavi was founded in 2004 by Phil Gapud (Head Designer & Director of Marketing), Nathan Krivosheyev (Director of Production) and Danny Victor (Director of Sales and Operations), who are new to the fashion industry.

Phil and Danny were introduced as interns at Motown/Universal Records. While neither had any real knowledge of the fashion industry, both were savvy when it came to trends and what was considered to be “hot” on the street. Nathan, who attended college with Danny, started a career in the fashion industry working with different accessory lines and manufacturing companies.

With an equal vision and the drive to change the fashion industry, the three entrepreneurs joined forces in an attempt to create something that would express their individuality. Coming from diverse backgrounds (Filipino, Haitian and Russian) the line was destined for a wide market.

The brand is named because it views itself as the “caviar” of the fashion industry.

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