LRG named Young Men’s Brand of the Year
LRG co-founder Jonas Bevacqua (right) at this year’s BET Rip The Runway fashion show
According to trade magazine DNR, LRG are 2007′s Young Men’s Brand of the Year.
Founded by Jonas Bevacqua and Robert Wright in 1999, LRG raked in a whopping $175 million in total sales this year, up from $150 million in 2006.
When interviewed by DNR back in 2000, Wright said:
“We are not going to change our philosophy to suit a market. You have to stay true to what you are doing and stay passionate.
“This isn’t just an apparel company, it’s a lifestyle – it’s our lifestyle.”
Do you think LRG deserve the title of Young Men’s Brand of the Year in 2007?