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Sean Bell’s fiancee stars in Rocawear ad

Submitted by on February 22, 2008 – 11:11 am15 Comments


Nicole Paultre-Bell stars in the current Rocawear campaign

Nicole Paultre-Bell, the fiancée of murdered Queens resident Sean Bell (who wed him posthumously), features in the current “I Will Not Lose” campaign from Rocawear.

Pictured on her own and with her two daughters, Jada, 5, and Jordan, 1, Nicole became part of the shoot to show her strength for her husband’s upcoming murder trial.

Three police officers accused of killing him – Detectives Michael Oliver and Gescard Isnora are charged with manslaughter and could face up to 25 years in prison, while Detective Marc Cooper is charged with reckless endangerment and could avoid jail time.

In November 2006, Sean Bell was shot dead in a 50-bullet fusillade in the hours before the couple’s wedding, coming out of a club in Queens.

Jameel Spencer, chief marketing officer for Rocawear, justified the ad to the New York Post, insisting the goal of the campaign is to tell stories of people who overcome adversity.

“It embodies the spirit of how Rocawear was born – how hip-hop was born,” said Spencer. “We’re trying to highlight different stories.

“Nicole, she really embodies the overall spirit of that. She’s someone who’s suffered a great loss. When that happens, you want to curl up in a ball and die. That’s a tough thing. The day you’re supposed to get married and something horrible happens.”

The ad has so far run in VIBE and Essence magazines.


Images: Whudat.com

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