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Sean Bell’s fiancee stars in Rocawear ad

Submitted by on February 22, 2008 – 11:11 am15 Comments
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Nicole Paultre-Bell stars in the current Rocawear campaign

Nicole Paultre-Bell, the fiancée of murdered Queens resident Sean Bell (who wed him posthumously), features in the current “I Will Not Lose” campaign from Rocawear.

Pictured on her own and with her two daughters, Jada, 5, and Jordan, 1, Nicole became part of the shoot to show her strength for her husband’s upcoming murder trial.

Three police officers accused of killing him – Detectives Michael Oliver and Gescard Isnora are charged with manslaughter and could face up to 25 years in prison, while Detective Marc Cooper is charged with reckless endangerment and could avoid jail time.

In November 2006, Sean Bell was shot dead in a 50-bullet fusillade in the hours before the couple’s wedding, coming out of a club in Queens.

Jameel Spencer, chief marketing officer for Rocawear, justified the ad to the New York Post, insisting the goal of the campaign is to tell stories of people who overcome adversity.

“It embodies the spirit of how Rocawear was born – how hip-hop was born,” said Spencer. “We’re trying to highlight different stories.

“Nicole, she really embodies the overall spirit of that. She’s someone who’s suffered a great loss. When that happens, you want to curl up in a ball and die. That’s a tough thing. The day you’re supposed to get married and something horrible happens.”

The ad has so far run in VIBE and Essence magazines.

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Images: Whudat.com

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15 Comments »

  • Rashima says:

    This is a great ad for every ethnic group.
    Nicole is a very strong woman and an inspiration to all woman. She has showed that no matter what, you should never give up on life or on your kids.
    Keep fighting.

  • jamaica says:

    glad to see she ova all tha pain

  • Jasmine says:

    her kids r too cute, i love roca wear

  • Nicole says:

    remember roca-wear is clothes its sad their are exploting her pain just to buy some 100 dolla jeans

  • baby d. says:

    I AGREE WITH RASHIMA IM HAPPY FOR HER AND I HOPE THE POLICE THAT KILLED GETS 25 YEARS

  • Tessiah says:

    SHE IS A VERY STRONG WOMAN, SHE AN EXAMPLE OF A REALLY GREAT MOTHER AND IS REALLY NICE THAT SHE ON REMAINS STRONG THROUGH
    EVERYTHING THAT HAS HAPPENED TO HER AND HOPE SHE TRIES KEEP THAT POSITIVE ATTITUDE EVENTHOUGH IS REALLY HARD.
    I LOVE ROCA WEAR. YA SURE ARE INSPIRING

  • FelixTheKitten...Purr!!! says:

    @Nicole…I kinda agree with you but also disagree. She had every right to say NO to not have her picture nor story out there to promote Rocka Wear! I’m sure that she’s benefitting from her tragedy! Who knows, this might be the window of opportunity for her…God does work in misterious ways!

  • chris says:

    i think roc a wear & other clothing lines should do adds with more people like her, people who go through an event like that & come out strong from it

  • Nay says:

    This is nice

  • KAYLA M says:

    she looks nice. I happy she surviving all this pain.

  • babycakes says:

    i hope the police get more than 25 years, those dirty bastards :(

  • waterfalllprincess says:

    i think this was a great idea she is soo strong and her kids are adorable and i think its a great ad its also good taht she repersents woman who have went through real life truamas and F THE MATHA F’IN POLICE

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