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Breaking news: LRG to launch kid’s line

Submitted by on March 7, 2008 – 9:37 am11 Comments


On the eve of their 10-year anniversary, LRG has announced plans to launch a children’s line.

The Parigi Group, a respected name in the children’s fashion apparel market, has acquired the license (they also produce Enyce, Apple Bottoms, Baby Phat and Phat Farm for kids).

It will be the first time LRG has licensed out its name to another company.

Founded in 1999 by Jonas Bevacqua and Robert Wright, LRG’s reported 2006 sales figures were approximately $150 million.

The California-based company was ranked #5 in Entrepreneur magazine’s Hot 500 list of Fastest Growing Companies.

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