Southpole launches brand new line
You can now add Southpole Collection to the growing roster of brands from Wicked Fashions Inc.
Southpole Collection is the company’s attempt at raising the profile of their brands with a more style-conscious female audience.
“This girl wears Southpole, but she is a bit more grown-up now,” Wicked Fashion’s David Strumeier tells Women’s Wear Daily about the new line’s intended customer.
“She goes to the club, she has a job, she wants to get more dressed up and isn’t looking for a logo as much anymore. It’s sexy, elegant and chic.”
Southpole Collection will consist of printed jersey tops and dresses, dark jeans, jackets and career suits. It will be available on DrJays.com in coming months.
Check out our exclusive preview of Southpole Collection below: