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Gwen Stefani launches Harajuku Girls perfume

Submitted by Boss Lady on April 4, 2008 – 10:49 am10 Comments

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Gwen Stefani and her Harajuku Girls

Gwen Stefani continues to develop her Harajuku Girls brand with a new assortment of perfumes named after each individual character.

Love, Angel, Music and Baby (the words that collectively make up her L.A.M.B brand) plus G, their leader (naturally) are going to be sold as separate scents.

“So much had been done already with creating these girls – dreaming up the entire world while I was working on the first solo album, living the fantasy on tour – the actual fragrance selection wasn’t hard,” Stefani tells WWD.

The new perfume collection is the latest addition to Stefani’s other achievements, including her Harajuku Lovers clothing line, her first L.A.M.B perfume and her L.A.M.B clothing line.

“Music and fashion are both forms of creative and artistic expression for me,” Stefani says. “They’re similar in that they’re both never-ending collaborative art projects.”

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