The revolution of streetwear
Men’s industry fashion title DNR currently has a deep feature on the “revolution of streetwear”.
Sub-titled “From the City to the Suburbs, from Parachute Pants to Skinny Jeans”, the article covers the entire span of street fashion from the late 1970′s (tying it into the birth of hip-hop) till today.
Marshal Cohen, chief industry analyst at NPD, is quoted as saying, “Five years ago this was only a half-billion dollar [segment of the] industry. It only hit the $1 billion mark four years ago, and since then it has basically tripled.”
With double page ads from Southpole (a company whose marketing budget seems to have no limit) and full page ads from Pelle Pelle and 5ive Jungle, the article focuses on how the concept of “urban” has evolved.
“The word urban – versus even two years ago – has undergone a major transformation. Once defined as the ‘hood or inner city, it is simply not that way anymore,” says David Strumeier from Wicked Fashions (owners of Southpole and Lot29).
The fact that a majority of street fashion brands are “cleaning up” their collections with sleeker looks, slimmer fits that are true to size and smaller prints and minimal detailing is apparently welcome by the wider industry.
“Things that weren’t considered part of the urban look years ago are now in the forefront and there is a lot of crossover,” says Ricky Singh, owner of the brand Brooklyn Xpress. “You have the surf look, along with denim with vintage washes and an outdoorsy look.”
According to the feature, here’s a list of what’s “in” and what’s “out”:
Colorful, all-over print hoodies
Extreme back pocket details
Do you agree with the magazine’s findings?