Behind the scenes with LRG
Submitted by Boss Lady on May 6, 2008 – 10:37 am8 Comments
LRG are one of streetwear’s biggest success stories, due in large part to the dedicated team behind the brand.
Boss Lady caught up with LRG’s marketing gurus Chuck Barrett and Kevin Delaney for a glimpse into the company’s vision and direction.
There’s also real talk with LRG co-founder Jonas Bevacqua’s best friend Ben Baller, who drops some interesting gems about the industry and people’s perceptions of him and his boy.
Check it out and let us know what you think, and don’t forget top check LRG’s fresh spring collection on-sale now.
coo interview and I the **** they wearin is nice.
ben baller keeps it real. the real arrogant ostentatious one is jonas. that dude forgot what the meaning was behind lrg once he cashed out. now he fronts like he’s the next liberace.
BossLady I love the interviews… keep up the good work!
Aint Posted In A While….Been Moving…..LRG Is High Tech Though…..Most of What I Run Is LRG…..Holla! Chazmunny a.k.a. The LRGenius!
Great interviewing, Boss Lady! You really hit home with that question to Ben about wealthy people like him “rubbing it in”. It brought him out of his shell a lot and he stopped playing his character for a while to give you a real answer. Very well done.
Big ups to Lifted Research Group.
Fashionhustler.com
[...] Boss Lady over at Dr. Jay’s caught up with LRG’s marketing gurus Chuck Barrett and Kevin Delaney for a glimpse into the company’s vision and direction. There’s also real talk with LRG co-founder Jonas Bevacqua’s best friend Ben Baller, who drops some interesting gems about the industry and people’s perceptions of him and his boy. Via DJ. [...]