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Jay-Z: The Dynasty Continues

Submitted by on May 28, 2008 – 9:28 am6 Comments


Corporate Takeover, a website focused on the business endeavors of hip-hop’s biggest stars, currently has a big feature on Jay-Z, documenting his major power moves from creating Rocafella Records to his current $150 million deal with Live Nation and everything in between.

Our Boss Lady is quoted in the article:

The music is not the only part of the culture that has changed drastically in recent years. Hip-hop fashion has also gone through a metamorphosis.

“When Rocawear made its debut in the late 90’s, it was aligned with the sound of the era,” says Simone “Boss Lady” Kapsalides, Content Manager for urban clothing retailer DrJays.com

“New York rap was an unequaled force on the charts, and flashy street tales were the order of the day. The clothes had to match the music, so from leather bomber jackets to oversized shirts and baggy jeans, it was all about reflecting the style of the inner city.”

But now, in order to keep pace with changes in the culture, “Rocawear is adjusting to the evolution of the streetwear market. Their upcoming Fall/Holiday 2008 collection is cleaner, less logo-driven and geared towards a consumer who no longer feels the need to pay homage to a particular brand,” says Kapsalides.

Head to Corporate Takeover to read the entire article.

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