Mariah Carey to launch second fragrance
Ad campaign for M by Mariah Carey, her first fragrance
Following on from the success of M, her first perfume, Mariah Carey is launching a new scent called Luscious Pink.
Luscious Pink is intended to show fans a more intimate look into her world (not sure how a perfume can do that, but we’ll take their word for it).
“This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now after an incredible year,” Mariah tells Women’s Wear Daily.
“The creation of Luscious Pink is beyond my expectations,” she says. “The response from my fans from my first scent was overwhelming, and I can’t wait to see what happens with my second fragrance.”
Industry sources estimate Luscious Pink will do upward of $15 million at retail in its first year. Looks like Nick Cannon just got even luckier!