Jay-Z launches Rocawear Premium Collection
Jay-Z stars in the Rocawear fall/holiday 2008 campaign
He wore it throughout his successful “Heart of The City” tour with Mary J. Blige and now Jay-Z is bringing his new Rocawear Premium Collection to the masses.
According to sources within the company, Jay hasn’t been this closely involved with the line for a number of seasons. The results are evident, especially with the new sleek, mature look of the men’s collection.
Jay on stage during the “Heart of the City” tour
The women’s collection builds on past seasons, with Bronx-born actress Joy Bryant chosen to feature in the ad campaign:
Joy Bryant (third from left) and friends watch a Jay-Z concert in Rocawear’s fall ad campaign
In related news, Rocawear and its parent company Iconix Brand Group’s deal with Elizabeth Arden to produce and distribute new men’s and women’s fragrances, cosmetics, and skincare products (all of which will be creatively overseen by Jay-Z himself) should also make its debut this fall.
Rocawear Premium Collection is set to hit DrJays.com next month.