Jay-Z launches Rocawear Premium Collection
Jay-Z stars in the Rocawear fall/holiday 2008 campaign
He wore it throughout his successful “Heart of The City” tour with Mary J. Blige and now Jay-Z is bringing his new Rocawear Premium Collection to the masses.
According to sources within the company, Jay hasn’t been this closely involved with the line for a number of seasons. The results are evident, especially with the new sleek, mature look of the men’s collection.
Jay on stage during the “Heart of the City” tour
The women’s collection builds on past seasons, with Bronx-born actress Joy Bryant chosen to feature in the ad campaign:
Joy Bryant (third from left) and friends watch a Jay-Z concert in Rocawear’s fall ad campaign
In related news, Rocawear and its parent company Iconix Brand Group’s deal with Elizabeth Arden to produce and distribute new men’s and women’s fragrances, cosmetics, and skincare products (all of which will be creatively overseen by Jay-Z himself) should also make its debut this fall.
Rocawear Premium Collection is set to hit DrJays.com next month.
Damn I want that first outfit.
^^Co-Sign
I like the whole casual type thingy idea, LOL
Looks good.
Man praise god rocawear is back and please believe im in it for fall 08!!! Wat up Rick Russ and Chaz!!!
What up fellas (Rick, Chaz, Lux)? Man I like the new Rocawear stuff! Hmm, I think Jay owes me some money!
Good post Boss Lady! Might as well collab Miss Lady
WHADDUP LUX RUSS AND RICK! Not Really A Roc Fan But Jay Is Always Geared Up To Perfection So I Cant Hate. Grown Man Clothes.
What up Chaz! Man I used to be a Roc fan but now its….I love the music because I’m a music lover!
Whatz good fellaz I been coping yall cloths more than any other brand. I mean for real so if yall stepped yall game up. Yall only stepped my swag up 4 real. Go hard or go home.
i really love jays outfit .when am i gonna get out?
waiting strongly
GO OUT AND VOTE FOR CHANGE NOVEMBER 4TH !!!!!! OBAMA-BIDEN08-12
where can I fine the new roca wear boots for men in mahahttan, ni one seem to carry them Macy’s have a display but not the boots
I love my new rocawear handbag. The color is brillant and its just the right size. Everyone wants to know where I got it. More handbags please.
I like the Joy Bryant pic with the 3 other dimes sitting with her.
get cool boots and shoes at shoeparlor 851 7th avenue, ny ny
between 54th and 55th street….. check out web site:
shoeparlor.com