Home » Society, Style

Diddy launches I Am King fragrance

Submitted by on August 8, 2008 – 8:25 am13 Comments
Share

An image from Diddy’s I Am King ad campaign

Thanks to the huge success of Unforgivable for Men, Diddy is launching a new fragrance – I Am King.

“I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

The accompanying ad campaign, which will launch in September, features a dapper Diddy with gorgeous models in such exotic locations as Saint-Tropez, the French Riviera and Monte Carlo.

The name builds on Diddy’s current Sean John men’s line, which has a classic, royal theme.

I Am King t-shirt by Sean John

“You have to look at all of the images they have out about African-Americans,” he explains. “So when you see this image, you need to understand it’s bigger than the fragrance, it’s bigger than me.

“When a young African-American male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it – it hits their senses and they believe; that’s what motivates me when I’m taking pictures.”

He finishes: “Yeah we definitely do wear jeans that sag off our ass, we definitely like our music loud, but we’re also very intelligent, very smart – you know, as they say about Barack Obama, we’re also very articulate. Yes, we speak well and we can also wear tuxedos. And we also smell good.”

I Am King will be available at Macys in December before rolling out to wider distribution in February. I Am Queen, the women’s fragrance, launches in fall 2009.

Main image: Maven Report

Related Posts with Thumbnails

13 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.