Brand Alert: FILA
Nas in Fila
Fila is one of the world’s most popular sportswear brands, and thanks to Nas‘s recent endorsement of the brand and announcement of a one-year partnership deal with them, the company is enjoying a significant resurgence in popularity.
“My best friend Will and I loved Fila,” Nas recently told Billboard magazine. “It represented prestige and everything that was cool to us.
“When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”
Fila’s legacy stretches back almost 100 years ago to 1911, when the Fila brothers of Piedmont, Italy originally started by making clothing for the people of the Italian Alps.
Fun facts about the brand:
- A popular Acronym for FILA in Atlanta is “Forever I Love Atlanta”.
- It’s also said that FILA stands for “Finally I Left Adidas”.
- Fila apparel was very popular in the 1980′s rap scene. Examples are the song “Do the Fila” by Steady B, “Put Your Fila’s On” by Schoolly D plus a group named the Fila Fresh Crew.
Check out the fresh offerings from Fila: