Diddy buys Enyce
In a strategic move designed to potentially give him presence in the price-point market, Diddy has announced his purchase of Enyce.
“We’re going to retool and make it completely different from our Sean John line, which is still the mothership brand,” Diddy told AllHipHop.com. “But with respect to the economic conditions many face, this offers us the opportunity to supply a quality fashion brand at a lower price point.”
Enyce was founded in 1996 by Tony Shellman, Evan Davis and Lando Felix, who are currently behind Parish Clothing. Diddy eagerly expressed his respect and admiration for the brand’s original creators. “I’m extremely excited about this purchase, and since my boy Tony Shellman used to own it gives me more motivation to do right by it.
“Above all, as a black businessman I want to keep inspiring the African-American community to keep moving forward and pursuing opportunities in business. Black entrepreneurship and wealth building is very important to me and I want the youth and everyone to know these goals are attainable to them as well.”