Timberland to launch innovative ad campaign
Planting trees during Timberland’s “Dig It” event
Timberland continues to go green with its EarthKeepers movement. The concept is to encourage consumers to contribute in whatever way they can to bettering the environment through ads, eco-friendly clothing and events.
The brand will launch a new innovative ad campaign for EarthKeepers, Timberland’s eco friendly footwear and clothing collection. Ads will have both humorous and dramatic tones. Timberland also organized the “Dig It” event in cities across the nation, where volunteers planted trees alongside artists like Stone Gossard – the founder of Pearl Jam.
We would like to ask you, our readers, to think of something that you can do to positively impact the environment. Whether it’s turning the tap off as you brush your teeth, or recycling more often – please share what you plan to do as well as ideas for others!
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Main image: Earthkeepers