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Akademiks celebrates 10th prosperous years

Submitted by on January 13, 2009 – 4:43 pm13 Comments
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Akademiks co-founder Emmett Harrell featured in XXL

One of the pioneers of urban clothing as we know it today, Akademiks will celebrate their 10th anniversary this year.

You can expect collaborations with various technology and footwear brands throughout the year, as the brand celebrates a decade of tremendous success.

Akademiks was founded by brothers Donwan and Emmett Harrell.

Emmett actually learned how to constuct clothing from his mother, a seamstress, and he also took many art classes throughout school.

He then moved from his hometown of Virginia Beach to New York City and began freelancing.

Emmett eventually worked for Mecca as head designer and creative director.

After contributing his huge talent to Mecca and other brands, him and his brother decided it was time to start their own line.

They chose the name “Akademiks” to reflect their high regard for education.

The brothers officially launched the brand in 1999 with help of Elliott Betesh, co-founder of Dr. Jays clothing stores.

Starting off with logo tees, baggy jeans and a military feel, Akademiks has now evolved into a more urban contemporary brand.

Even through the current rocky economy, the company has experienced further growth and success that has allowed them launch additional lines.

High end denim line PRPS is one of them, with fans like Jay-Z and David Beckham. They also founded Stash House, a luxurious line inspired by Japanese streetwear culture.

This upcoming season, you can expect to see clean and fitted looks from Akademiks, that reflect current trends in the urban market.

Pick up the latest issue of XXL magazine for the full article and interview with Emmett Harrell.

Get these and more from Akademiks on DrJays.com:


Midas Suspender Graphic Top by Akademiks

Print Stud Jean by Akademiks


Sutter Hoodie by Akademiks


Twofer Lux by Akademiks

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13 Comments »

  • I dunno says:

    I wonder if prps will be more readily available? DJpremium would be a good look.

  • Luxury Life says:

    prps are a real hard find and they run 250.00-400.00 would be nice to see on DJs

  • I dunno says:

    Yeah. I have no problem with the price, well, I do, but the only reason I don’t own a pair is because I can’t find them. Not to make it a racial thing, but I would LOVE to support a black company that produces good looking premium, high quality denim. Make it happen DJ!

  • OHYOUMADD says:

    Akademiks is wack now
    never seen PRPS anyone kno whos got it?
    and Stash House sucks too

  • Akademiks says:

    the akademiks style is cool!! i like them.. great post!

    -sidney-

  • RealDeal says:

    Lets see how they do in 09 now that no one is spending money barely. I will be surprised if they can stay near the same level they were once on.

    They killed there image by putting out straight junk for the last year or so.

  • Akademiks says:

    such a nice post. very interesting!! gooluck!!

    sidney-

  • victoria says:

    but aka is a lil wack now… its REAL close to falling off. get ur STREET swagg on!

  • akademiks says:

    I definitely agree with you there. akademiks is one of the pioneer and popular in this days. and now they celebrating their 10th anniversary this year. keep up the good work and good luck.

    -sidney-

  • akademiks says:

    That’s great,, Akademiks will celebrate their 10th anniversary this year. i hope it will be more successful . keep it up!

    -sidney-

  • akademiks says:

    This is cool collection. i love the way you put those items together.most i like is the hoodies.it seems attractive. keep up the good work!

    -sidney-

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