Akademiks celebrates 10th prosperous years
Akademiks co-founder Emmett Harrell featured in XXL
One of the pioneers of urban clothing as we know it today, Akademiks will celebrate their 10th anniversary this year.
You can expect collaborations with various technology and footwear brands throughout the year, as the brand celebrates a decade of tremendous success.
Akademiks was founded by brothers Donwan and Emmett Harrell.
Emmett actually learned how to constuct clothing from his mother, a seamstress, and he also took many art classes throughout school.
He then moved from his hometown of Virginia Beach to New York City and began freelancing.
Emmett eventually worked for Mecca as head designer and creative director.
After contributing his huge talent to Mecca and other brands, him and his brother decided it was time to start their own line.
They chose the name “Akademiks” to reflect their high regard for education.
The brothers officially launched the brand in 1999 with help of Elliott Betesh, co-founder of Dr. Jays clothing stores.
Starting off with logo tees, baggy jeans and a military feel, Akademiks has now evolved into a more urban contemporary brand.
Even through the current rocky economy, the company has experienced further growth and success that has allowed them launch additional lines.
High end denim line PRPS is one of them, with fans like Jay-Z and David Beckham. They also founded Stash House, a luxurious line inspired by Japanese streetwear culture.
This upcoming season, you can expect to see clean and fitted looks from Akademiks, that reflect current trends in the urban market.
Pick up the latest issue of XXL magazine for the full article and interview with Emmett Harrell.
Get these and more from Akademiks on DrJays.com: