Last night we attended the launch of Roc4Life.com, a new content/social networking site brought to you by the good folks at Rocawear.
The venue, Greenhouse (New York’s first “eco-friendly” nightclub) was decked out with huge screens …

Last night while Kiki and Boss Lady covered the Roc4Life.com event, your favorite buyer EMitts hit the official NYC listening session for Asher Roth’s Asleep in the Bread Aisle album.
Roth’s single “I Love College” is …

Rihanna looking like a rock star in L.A. last night
Rihanna‘s got a brand new tattoo – of a gun.
Her tattoo artist, aptly named BangBang, posted these pics on his site:

The guns in the first photo …

Janet Jackson and Jermaine Dupri
Jermaine Dupri was spotted yesterday with on-again, off-again girlfriend Janet Jackson.
He was rocking the Striped Down Jacket by Triple F.A.T. Goose.

Striped Down Jacket by Triple F.A.T. Goose
Get this piece and lighter …

Tamera Mowry
Twin sisters Tamera and Tia Mowry hit the red carpet last night for TV Guide’s “Hollywood Party”.

Tia and Tamera Mowry
Check out this pic of them from the “Sister Sister” days:

What a difference. Well they …

They’re one of the strongest brands in the menswear market and the enthusiasm of LRG‘s core team is as strong as it was when the company was first created 10 years ago.
Co-founder Jonas Bevacqua and …