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Event Recap: Launch of Roc4Life.com

Submitted by on March 26, 2009 – 6:50 pm22 Comments

Last night we attended the launch of Roc4Life.com, a new content/social networking site brought to you by the good folks at Rocawear.

The venue, Greenhouse (New York’s first “eco-friendly” nightclub) was decked out with huge screens displaying the new site, plus a crazy photo booth you know we had to take advantage of:


DrJays.com’s Kiki and Boss Lady


With our great friends Andreas Hale and LowKey of BET.com (and the hand of XXLMag.com’s Carl Chery!)

No Jay-Z sightings unfortunately, but legendary urban style guru June Ambrose (Mode Squad) was in the house (she’s working closely with Rocawear on their new collections), plus 106 & Park‘s Terrence J, Emil Wilbekin and Shahendra Ohneswere from GIANT magazine, the cast of BET’s Harlem Heights, loads of popular media and bloggers, our favorite Rocawear peeps Sari Baez, Aleesha Smalls, Simone Berry, Monee and Ber-Tia Barron and last but not least our own Rocawear Women’s buyer, Kimmy Frye.

Rocawear celebrates its tenth anniversary this year so be sure to stay posted on exciting updates!

Check out a small selection of Rocawear goodies out now:


Stripe Putzie Sweater by Rocawear (worn by Boss Lady above)


Spinderella Hoodie Dress by Rocawear


Fashion Stripe Polo by Rocawear


Final Warning Track Jacket by Rocawear

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