Home » Style

Coming soon: Nooka watches

Submitted by on April 1, 2009 – 9:49 am2 Comments
Share

complex_kanye_nookajpeg
Kanye West in a Nooka watch

Nooka was founded by Matthew Waldman, after it struck him how few options there were for time display.

It started off with him simply sketching ideas on a napkin, which he then tweaked and eventually patented.

As stated on the company’s official website, “the linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you’re used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist”.

The brand was originally licensed to Seiko where it experienced tremendous success. Nooka Inc. is now going back to its roots, focusing on Matthew’s original vision for the innovative brand.

gq-mar08-inside

lil-wayne
Lil Wayne
snoop
Snoop Dogg
pussycatdolls
Pussycat Dolls

Nooka watches will soon be available on DrJays.com! Stay tuned…

Related Posts with Thumbnails

2 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.