Exclusive: Rocawear celebrates tenth anniversary
Roc Pop Shop
Boss Lady and Kiki headed over to Brooklyn today (Flatbush and Pacific Aves, to be exact) to check out the mobile Roc Pop Shop for a Rocawear breakfast event.
The event was hosted by Aleesha Smalls, Sr Interactive Marketing Manager for Rocawear/Roc Nation and Monee Perry, Interactive Marketing Manager, driving forces behind the brand’s new content site, Roc4Life.com.
DrJays.com’s Boss Lady with Rocawear’s Aleesha Smalls
The Roc Pop Shop is a million-dollar promo vehicle created so customers can get the full experience of the brand at colleges, concerts (including Jay-Z‘s upcoming summer tour) and events.
The Pop Shop showcases both the men’s and juniors lines (also featuring the new R+ for men and relaunched Bella Roc for ladies) plus fragrances, accessories and more.
Due to the success of the Pop Shop as a branding initiative, sales are also now a feature of the vehicle with exclusive items available, including this leather “man bag”:
Aleesha Smalls with the Pop Shop exclusive bag for men
Rocawear is celebrating its tenth anniversary in a big way: scheduled projects include 10-Year Anniversary collections for both men and women, limited edition sneakers (launching in June) for men, women and boys, plus concerts and fashion shows.
A spring and fall Rocawear style guide is launching this Friday, orchestrated by stylist June Ambrose. Aleesha explains, “As opposed to the usual brand lookbook, we put together a style guide because we know the customer isn’t wearing Rocawear from head to toe anymore.”
This is in addition to Roc4Life.com plus the upcoming debut of Jay-Z TV, a full-scale website launching in June, sure to whet the appetites of Jay’s huge worldwide fanbase.
Keep an eye out for various co-ventures with Roc Nation artists (Melanie Fiona, Daniel Merriweather, Wale, etc) also.
“We want [Rocawear] to be the next Ralph Lauren”, says Aleesha. “We want that longevity; this is only the beginning.”
Make sure you check back with DrJays.com for more exciting Rocawear exclusives!
Check the video:
Main image: Roc4Life.com