BET Networks announces new shows & more
T.I. at the BET Awards
BET Networks will reinforce its leadership role as the leading media and entertainment brand for African Americans and consumers of Black culture through new programming announcements, as well as the unveiling of a new brand strategy, compelling research and consumer insights, and the launch of a new cable network, CENTRIC.
“Given the historic change our country has experienced, this is the perfect time for BET Networks to re-examine where we are as a company and what we can be for our audience,” said Debra L. Lee, Chairman and Chief Executive Officer, BET Networks. “As the #1 African American media company in the world, we have a unique opportunity to make the world of our audience better and provide them with quality entertainment that speaks to where they are in their lives and where they want to go.”
“In this ever-cluttered media environment, BET brings our advertising partners closer to the African American consumer than any other media company,” said Louis Carr, President of Broadcast Media Sales, BET Networks. “Our research has shown us what our viewers expect and what they want from us, and we’re responding by giving them the content that reflects and is relevant to who they are, is respectful of what they want to be, and elevates them to where they want to go. We’ll be offering exciting new programming that will give our partners an unprecedented, powerful way to connect with these consumers – young trendsetters, community organizers and trustees, and hard-working, multi-generational families.”
NEW PROGRAMMING ON BET:
During the Upfront presentation, BET will announce several new original series, including:
THE MO’NIQUE SHOW, the network’s new nightly talk/variety show featuring the incomparable actress/comedienne;
CHANGING LANES, in partnership with The 909 Group and NASCAR Media Group, a unique and exciting series chronicling the search for the sport’s next generation of drivers;
CREWS CONTROL, a reality series about the life of talented actor Terry Crews (Everybody Hates Chris, Terminator Salvation), his wife Rebecca and their five kids;
MONICA: STILL STANDING, a new docu-drama following the GRAMMY® Award-winning artist as she balances raising a young family and making her comeback in the music industry; and
THE HOLLYWOOD TREATMENT, a powerful reality series that pairs celebrities with individuals looking to transform their lives.
Returning series include 106 PARK, the #1 music variety show on cable television; BET’s hit gospel competition series SUNDAY BEST; and the #1 new original series on BET in 2008, BROTHERS TO BRUTHA.
CENTRIC: A NEW BET NETWORK
BET Networks also will announce its new entertainment and music channel, CENTRIC, along with the help of MTV. This new network – aimed at today’s affluent, trend-setting, sophisticated African American adult – is scheduled to launch later this year in nearly 45 million homes.
Programming offered on CENTRIC will include: KEEPING UP WITH THE JONESES, which will follow the drama-filled lives of Houston’s high society; MODEL CITY, a series about young African American male models trying to make it in New York City; REAL LIFE DIVAS and LEADING MEN, profile shows about African American women and men who have impacted American culture; and URBAN LIVIN’, a chic lifestyle interior design show.
Image: Mass Appeal