Apple Bottoms to launch new fragrance
Nelly with his Apple Bottom ladies
Hit recording artist Nelly is launching a new fragrance, set to be the signature scent of his Apple Bottoms brand.
The team at Apple Bottoms says, “this fragrance is designed to be the perfect compliment to the lifestyle of the Apple Bottoms woman. It celebrates the beauty and the curves we see in our core female demographic”.
The scent is infused with a sparkling burst of citrus and a touch of pink peony. Sultry rose and a sweet splash of coconut create the floral layers and the sensual, feminine base of the fragrance. The combination of creamy sandalwood, golden amber, velvet musk, and a subtle hint of apple blossoms creates a simply stunning scent that lingers on the skin like a lasting kiss. The Apple Bottoms scent is fresh, alluring and distinctive – like the woman herself.
This fragrance launch follows the explosive success of the Apple Bottoms brand, which offers denim to eyewear to handbags to jewelry. The Apple Bottoms brand was founded on Nelly’s philosophy that a woman should not try to fit the clothes; the clothes should fit the woman.
“Apple Bottoms jeans make a women feel great about herself, and that’s exactly the same feeling our fragrance and body care products create,” said Monte Henige, CEO of Romane Fragrances.
The new signature fragrance echoes this attitude by expressing a stylish feminine confidence. The exquisite fragrance is designed for the strong, sexy woman who loves her body and shows her colorful style in everything she does. She knows what she wants, and this collection promises to deliver the sparkle and bold personality that the Apple Bottoms woman has come to expect.
Debuting in major department stores and specialty retailers in the fall of 2009, Apple Bottoms by Nelly Eau de Parfum will also include a collection of body care products, priced to be an affordable luxury.
Known for their signature embellishments, the designers at Apple Bottoms and Romane have packaged the fragrance in an elegant clear bottle that sports a jewel-accented apple medallion. The box design features decorative golden chains overlaying a brilliant white background. In combination, the presentation is nothing short of exquisite.
Check out a few pieces of the flirty and sexy new spring Apple Bottoms collection: