It’s a wrap for LL Cool J’s clothing line
LL Cool J promoting his line at Sears
It seems like yet another celebrity clothing line is being forced to call it quits.
LL Cool J‘s collection for Sears is reportedly shutting down.
WoooHa.com just dropped the exclusive news today, after hearing it from a source in Sears’ buying department.
Even with merchandise being at very reasonable price points (tees for $20, denim for $50, etc.), the brand’s sales dropped as the economy weakened and it has not recovered since.
Sears had invested millions in bringing LL Cool J in as an official spokesperson, which included ad campaigns and in-store merchandising. These claims still need to be confirmed by Sears corporate, but inventory is already priced to clear at up to 50% off.
LL’s line consists of tees, hoodies, denim and more with the very popular tattoo inspired graphics.
Why do you think customers weren’t going for it even at low price points?