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Exclusive: Triple 5 Soul and Ocean Star Apparel announce merge

Submitted by on May 15, 2009 – 4:28 pm3 Comments
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DrJays.com will soon be carrying the recently revamped Triple 5 Soul clothing brand.

Industry pioneer, Ocean Star Apparel, has just announced the merger of Triple 5 Soul into its family of brands.

“We’re extremely pleased to announce that our new brand partnership with Triple 5 Soul is complete and is being launched for Fall 09 August on the selling floors”, said Clement Leung, OSA COO. “The integration of this heritage street wear brand is perfectly timed with current market trend opportunities and a natural fit to our core manufacturing competencies”.

“We are confident that integrating the design and marketing skill sets of Triple 5 Soul into our vertical supply chain will quickly make the brand a powerful asset to our U.S. and International distribution base”.

By staying true to the core essence of the brand’s DNA and past history in the market, OSA plans to extend Triple 5 Soul’s existing industry reach by exploring new retail and license opportunity’s in the USA and abroad.

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Daymon Green, Triple 5 Soul Brand Development

OSA, based in NYC, is a comprehensive vertically integrated supply chain, a proprietary and national brand marketer with vertical in house product development from yarn to finished garment.

Born in 1989, Triple Five Soul originated as a humble storefront in New York City’s Lower East Side. Originally entitled with a tongue-in-cheek reference to one of the then-popular telephone party lines, T5S quickly became a focal point for a multi-faceted, quickly emerging cultural movement.

In 1997, only months after opening its NYC flagship store on fashionable Lafayette Street, T5S began expanding international wholesale business. Increasing coverage in a wide range of fashion magazines, a genuine popularity amongst this generation’s cultural heroes and the unorthodox establishment of a base of operations in Brooklyn’s then upcoming Williamsburg neighborhood all contributed to Triple Five Soul’s broad and fashion-forward visibility as a leader in the streetwear industry.

Kiki accompanied DrJays.com buyers, Ericka Mitton and Aaron Jones, in paying Triple 5 Soul a visit to write the line.

Check out a few highlights from our appointment. We checked out some great wovens, fleece sets, rugby shirts and more.

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Are you excited about the T5S’s comeback?


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