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Sneak Peek: Rocawear’s Holiday 09 Collection

Submitted by on May 20, 2009 – 10:53 am15 Comments
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Cover of Rocawear’s Fall/Holiday 2009 Style Guide

Rocawear held a special viewing of their upcoming holiday capsule collection for media and retailers yesterday at their midtown Manhattan offices.

The collections were overseen by head designers Simone Berry (juniors) and Michael Barnett (mens).

As you can see from the exclusive images of the juniors’ collection below, the brand is stronger and better than ever in its tenth anniversary year.

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The press day was hosted by stylist to the stars June Ambrose, Creative Director of the Rocawear Fall/Holiday 2009 Style Guide who’s working closely with the brand this year.

The Rocawear Style Guide’s introduction reads:

Ten years as a leader in American fashion and the streets are still watching. Launched in 1999 from the meteoric success of Roc-A-Fella Records, maintained today through cutting edge design and innovation, Rocawear has evolved with its loyal customer.

And with a cultural magnate at the helm, of the company in Shawn Carter, Rocawear is positioned for 10 more years of global domination. Join us as we celebrate 10 years of changing the game.

Boss Lady had the chance to interview June Ambrose on the day so stay tuned for that!

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