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DrJays.com’s Buyer Blog: Aaron Jones

Submitted by on May 31, 2009 – 6:59 pm3 Comments

Here at DrJays.com, we are super-hyped about two new brands we’re bringing on for summer.

Both have been bubbling under the surface for a good while now, and we’re proud to be able to become a part of their respective movements. Interestingly, both labels have an intimate connection with the music world, though in different ways.


Jay-Z, taking in a Nets game, in Rocksmith’s Notorious 81 Tee

The first is Rocksmith Tokyo. The brand was founded in 2002 by DJ Masterkey (whom many transcontinental rap fans recognize as the “Funkmaster Flex” of Japan) and his entertainment company, The Life.

Rocksmith made its first forays into the US through a partnership with Brooklyn-based Kilo International (from whom we will soon be carrying their first private label, Kilo Goods, on our sister site, DJPremium.com).

As their “from-the-other-side-of-the-ocean” history suggests, Rocksmith Tokyo blends Japanese street couture with New York City swagger.

Next up is CAVI. The brand first strolled its way on the scene in 2004. Those in the know remember their signature military wovens that became staple items in the wardrobes of tastemakers such as Fabolous, Akon and Juelz Santana.


Akon wears CAVI

In fact, CAVI’s history will forever be tied to the music game: two of its founders, Phil Gapud and Danny Victor, met while interning at Motown/Universal Records.

As their name suggests, the brand represents a laid-back and luxurious way of life. It’s the “Caviar” lifestyle, interpreted through fashion!

Aaron “Rheturik” Jones is Merchandise Manager for DrJays.com.

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