Boss Lady interviewing Kimora Lee

SoJones.com, “the world’s first urban fashion and streetwear online magazine”, just interviewed our fabulous Boss Lady!

As some of our loyal readers have requested, Boss Lady provides style tips, discusses DrJays.com hottest brands and more.

Check it out:

If you’re a streetwear or urban fashion clothing fan, you are likely already intimately familiar with DrJays.com. You may also know Simone Kapsalides, otherwise known as the ”Boss Lady” on DrJays. As the website’s charismatic frontwoman, she is the visionary that oversees marketing giveaways, directs online content strategy and handles the A-list celeb interviews such as Kimora Lee Simmons, Lil Kim, T.I. and Sean Combs.

Let’s see what the first lady at the front lines of fashion has to say for herself…

Please describe your role at DrJays.com.
I’m Content Manager for DrJays.com. My role primarily involves overseeing our content site DrJays.com Live (http://live.drjays.com), hosting our on-camera video interviews, and devising and running our major contests.

What items or brands have been surprise hits over the last year, this season?
Our top-selling brand, for both men and women, is COOGI. COOGI’s success is phenomenal considering they’ve never done any paid advertising or marketing anywhere. Their brand recognition is just extremely strong. Another brand doing very well is Rich Yung. Fabolous is the celebrity name behind the company and the sales are extremely solid, even though the prices are quite expensive compared to many of our other men’s brands.

What are some new brands at DrJays.com that you’re excited about?
We’re the exclusive online retailer of AKOO, T.I.’s brand, so it’s exciting to see the response it’s had and how well it’s been doing for us. T.I’s involved very closely with the brand and it definitely shows in the
quality of the product. We’ve also started a new “Sports Culture” account with Nike; we’re one of the very few major sites to have one legitimately. This means we sell their most popular sneakers, from Blazers to Dunks to Air Maxes to Air Force Ones and more.

What items or brands are you having trouble keeping in stock?
AKOO definitely; we’re constantly having to make re-orders. Also Rocawear is doing very well – the brand has definitely grown up with its customer base and their past few collections have generated a very positive response. G-Shock Watches is another brand that pretty much sells out as soon as it hits the site also.

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