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Buyer’s Blog: Kimmy Frye

Submitted by on July 9, 2009 – 2:35 pmOne Comment


DrJays.com/DJPremium.com buyer Kimmy Frye (featured in this month’s Essence magazine – check it out!)

I’m a huge fan of our nation’s First Family and by the look of the sales we had earlier this year on President Barack Obama tees, you are too! So I brainstormed to see if I could come up with anything DrJays.com has in common with the uber-popular first family:

1. Jay-Z and Rocawear

The Obamas: View this clip to see President Obama reference Jay-Z’s hit song from the Black Album, “Dirt Off Your Shoulder”.

Dr. Jays.com: We’re HUGE fans of Jay-Z, from his songs to his apparel! Every week we work hard to the sounds of our fave Jay-Z hits on “Jay-Z Fridays”. And of course we carry a wide assortment of the Rocawear brand in all categories. Here are some of our latest looks from Rocawear!


Hottest Chain Tee by Rocawear


R+ Evolution High by Rocawear

2. Beyoncé and Deréon

The Obamas: Michelle Obama and the girls were recently spotted at the I Am…Sasha Fierce Tour in Washington, DC. They commented that the whole family are big fans of Bey!


Sasha and Malia spotted at Beyoncé’s DC concert

DrJays.com: In May we partnered up with Deréon to offer Beyoncé’s biggest fan tickets to fly to New York to see her opening show. You guys uploaded such great entries to show off your love for not only Bey, but also Deréon product!

I went to see the show and rocked my fave new tee from the hit song “Diva”. Check out the lyric tees we have available and wear it when she comes to a city near you:


Put A Ring On It Tee by Deréon


Diva Tee by Déreon

3. Recession-Friendly

The Obamas: Michelle has always been praised for spotlighting affordable fashions to the White House. Just last month Michelle Obama made the headlines for wearing a $10 tee to a luncheon with former first lady Nancy Reagan. She’s winning over the hearts of recessionistas across the globe!


First Ladies Nancy Reagan and Michelle Obama

DrJays.com: We’ve also been making adjustments to our assortment to accommodate our Recessionista customers!  Our Basic Essentials department has really been growing quickly to address the need for affordable fashion. Check out these chic budget-friendly styles:


Stripe Crew Tee by Vigoss


Destructed Skinny Jean by Ten 25

Okay, so it’s a bit of a stretch. We’re not creating world peace and  handing out bailouts like our fabulous First Family BUT when it comes to entertainment and fashion I think we’re right on par!


Kimmy Frye is DrJays.com’s main women’s buyer and also buys for DJPremium.com. Be sure to check out her blog about being “20-something in NYC”.

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One Comment »

  • KicksAre4Kids says:

    This is a lil stretch, but check out President Obama casually talking with his aide that is wearing Rocawear Jeans and sandals, here

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