Behind the Scenes: Nike Hyperize Commercial with DJ Quik
Kevin Durant’s retina-burning pants
Thanks to the prolific Twittering of NBA players Kevin Durant, Mo Williams, Rashard Lewis and Andre Iguodala, we’ve been able to get a behind the scenes look at the latest Nike Hyperize commercial – and it looks like it’s going to be a classic.
The costumes and wigs make it look like a combination of “The Warriors”, “Do The Right Thing”, “White Men Can’t Jump” and “Boyz n the Hood” (is it too late to get a Wesley Snipes, Cuba Gooding Jr or Morris “RICKYYYYYYYYY!!!” Chestnut cameo?), and as an added bonus the commercial also features West Coast O.G. DJ Quik!
Mo Williams of the Cleveland Cavaliers with DJ Quik
One particularly interesting aspect about the ad is it seems like Quik is cooking up some original beats for Nike – and apparently the NBA stars will be lacing the track(s) with 16 bars (that unintentional rhyme was way better than anything Kobe Bryant has ever written).
[email protected] just spit a nice 16! @KevinDurant35 up next…” – Andre Iguodala’s twitter
Just one question guys – where’s Mars Blackmon?
Check out some more behind the scenes pics below:
Andre Iguodala of the Philadelphia 76ers
Kevin Durant with the Michael Jordan 1985 dunk comp chain set
Iguodala with Rashard Lewis and his ridiculous wig
Quik doing work in the studio