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G-Shock and Kanye West “Shock the World”

Submitted by on August 6, 2009 – 5:08 pm5 Comments


Kanye West

Last night Kiki attended the exclusive star-studded “Shock the World” event by G-Shock in NYC.

The night featured an intimate performance by Kanye West.

Two Kanye performances for Kiki in one week? Not bad!

Taking place in the glamorous Cipriani’s restaurant on Wall Street, the event featured mouthwatering hor d’oeuvres, drinks, and of course many watch displays.


G-Shock showed off their new line and exciting collaborations. Here are just some of the notables:

Metalllic DW6900 Series

Metallic DW6900 Series


White Gemini


Pink Gemini


Redman Collaboration

Mister Cartoon

Mister Cartoon Collaboration

Many familiar faces in fashion and entertainment were in attendance, including celebrities like Ashanti, Fabolous, Russell Simmons, Ivanka Trump and more.




DJ Cassidy, Russell Simmons and O’Neal McKnight



Picture/video taking was forbidden during Kanye’s performance, but obviously that didn’t stop everyone.

Kanye came out on stage donning all black, including his hood and mask, but eventually revealed himself.


A masked Kanye

When I caught him on stage for the first time at last week’s Diesel event, he only performed “Kind of a Big Deal” alongside Clipse.

The performance last night included his hits like “Heartless”, “Get Em High” and his new track with Jay-Z and Rihanna, “Run this Town”.

But perhaps the most intriguing parts of his performance was when he went off on a sort of rant/freestyle about fame, the music industry and more.

I could see that some people in the crowd were hypnotized, while others seemed to take it more as rambling and grew impatient.

At one point, Kanye stated that while being famous is often compared to being a very attractive person, it should instead be compared to obesity since “it takes you longer to sit down and people help you everywhere you go.”

He also provided the inside scoop on how the lyric “how could you be so Dr. Evil” came about in the song “Heartless”.

It was originally “how could you be so fu**ing evil”, but when Kanye became conscious of his potty mouth, Mr. Hudson suggested that he change the f-word to “Dr.”.

Amber Rose stood stage-side throughout the show, wearing twinkling diamond earrings as she watched her man’s performance intently.

I was curious to see what she looked like in person, and she is quite stunning!



Check out a clip of Kanye’s peformance:

Get your G-Shock watches on DrJays.com – click here to see our selection!

Images: All That’s Fab, Street Level

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