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Diddy Unveils the New Sean John Line and Logo

Submitted by on August 10, 2009 – 2:17 pm10 Comments

Diddy himself gives us a hands-on sneak peek at the spring 2010 Sean John line.

He reveals the new sleek logo design, and how the brand stepped up their game with innovative designs, detailing and fabrics.

With the help of Sean John designers, Diddy shows off hot items like a denim vest with wax nylon piecing and mesh leather detail, acid wash jeans with suede hits, burnt out graphic tees and much more.

As Diddy states in the video, “it’s the look of the new Sean John”, which translates into more luxurious, unique and contemporary designs.

Are you feeling it so far?

Check out some of the current Sean John goods available on DrJays.com, and stay tuned for more:


Solid W/ Epaulets by Sean John


Metal Plate Jeans by Sean John

Stereotype Tee (B&T) by Sean John

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  • frank whyte says:


  • Eric says:

    They are gone be espensive for all the fabric they mix in it.

  • j.Are says:

    i want that track jacket, that’s nice! i don’t need anything but Coogi, Sean John and Nike, really. I buy other things but those three keep me well dressed!

  • Ahijah says:

    I like some of the t-shirts Sean John does they are the shit along with Ecko Unlimted, Avirex t-shirts and Southpole T-shirts.

  • SHAOLIN 1 says:

    What ever happened to the “rasied Sean John” letters on the tee shirts? Those were really HOT!!!

  • JL says:

    sean john is getting white man.. it should have a little bit of ghetto flava in it

  • wth is diddy wearin? And that logo has been here and there for a min on some of their stuff. I want the pants with chain mail in it, just to jack someone up lol jk. But the stuff looks dope. Hope it actually hits stores.

  • Dave P. says:

    well, the new logo is kinda being used along the old logo, but the current one looks kinda “new”.

    By the way, what the hell diddy was wearing, he kinda looked funny w/ he green striped sweater he’s rockin’ lol

  • kevin says:

    i like the new sean john the old sean john was getting played out a lil bit i didnt see too many cats wearing sean john anymore even my local belk stopped carrying it but hopefully the new sean john will be a new club favorite as well as a nice fit to wear for a date

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