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EXCLUSIVE: “Who’s Real (Remix)” Video Teaser – DMX is back!

Submitted by on August 12, 2009 – 4:36 pm21 Comments
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Swizz and Simone

Swizz Beatz and DrJays.com’s Boss Lady

DrJays.com has the EXCLUSIVE 30-second video teaser to Ruff Ryder’s highly anticipated “Who’s Real (Remix)” video!

Originally a Jadakiss solo hit (produced by Swizz Beatz) from his most recent album The Last Kiss, the song’s remix and accompanying video reunite the entire Ruff Ryders crew – Jadakiss, Swizz, DMX, Styles P, Sheek Louch, Drag-On, Eve and Murda Mook.

The video’s concept, overseen by Ruff Ryders co-founder and CEO Joaquin “Waah” Dean, pays homage to the collective street spirit the Ruff Ryders pioneered in the late 1990s.

The video was shot in different locations, with DMX and Swizz on set in Arizona due to ‘X’s current travel restrictions, and the rest of the crew filmed in New York City.

Ruff Ryders, a record label and management company created by Waah, his brother Dee and their sister Chivon, evolved over the years from a successful artist breeding ground to a fully-fledged movement that includes national bike chapters plus an ultimate fighting division called “Built 4 War”. A new Ruff Ryders album is set to drop in 2010, with individual artist projects also slated for release in the coming year.

DrJays.com is also the first retailer to debut the new line of Ruff Ryders tees for men and women (Boss Lady‘s wearing one in the main pic above), which will go on-sale Monday August 17.

Be sure to check back with DrJays.com for exclusive interviews with Waah and Swizz Beatz very soon.

The full-length video will make its television debut in coming weeks, so until then enjoy our preview!

Here’s Boss Lady’s exclusive interview with Swizz Beatz, where he talks about the Ruff Ryders reunion, the return of DMX, his art aspirations and more:

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