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DrJays.com Featured in The New York Times

Submitted by on August 27, 2009 – 11:18 am3 Comments


A New Era Yankees Cap in the making

The New York Times just published an article about New Era today titled “Adjusting Caps to Fit the Times“.

The article focuses on how the leader in baseball caps is coping with the current state of the economy.

Though it is clear that sales have naturally declined with these times, it states “industry experts say that this is only a pause in the hat market, which has more than doubled in the past decade”.

There are some interesting, possibly unknown facts about New Era, and also a quote from DrJays.com Merchandising Manager Aaron Jones!

Mr. Jones says:

New Era is almost its own category, like the way Nike has done in cornering the market for sneakers.

“I’ve tried the same types of fitted hats from other companies, and they don’t move in the same way.

Read the entire article by clicking here.

See more from New Era on DrJays.com, including new apparel:

EK Prescott by New Era

Nice Cream Tee by New Era

Yankees Premium 5950 by New Era

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