Should CDs Have Mini-Magazines And Advertisements?
Mariah Carey‘s latest release, Memoirs Of An Imperfect Angel includes a 34-page mini magazine/booklet and advertisements from Elizabeth Arden, Angel Champagne and other interesting companies. In collaboration with Elle Magazine, the booklet also provides short features and Carey’s lyrics mixed with other traditional liner-note materials.
L.A. Reid believes that Island Def Jam‘s artists have strong potential to generate sales from the ads because of their past record sales. The idea is to match the ads with the taste of the artists. If this is successful, the publication says that “… deals could be in the works for upcoming CDs from Rihanna, Bon Jovi, Kanye West and other IDJ acts.”
According to MTV.com “A condensed version of the booklet, without the music-specific material, will be inserted into 500,000 subscription copies of Elle’s October issue.”
This innovative plan is an attempt to generate revenue in a music industry that seems to be falling.
“My artists have substantial circulation — when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs,” Reid told MTV. “Most magazines aren’t as successful as those records.”
Reid seems to have a clear vision and plan on how to make more money, but how do you feel?
Do you think CDs should become the new magazines for major companies, in regards to advertising placement? Do you think this method will be as effective as the publication industry?
Let us know.