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Should CDs Have Mini-Magazines And Advertisements?

Submitted by on October 4, 2009 – 4:30 pm2 Comments


Mariah Carey‘s latest release, Memoirs Of An Imperfect Angel includes a 34-page mini magazine/booklet and advertisements from Elizabeth Arden, Angel Champagne and other interesting companies. In collaboration with Elle Magazine, the booklet also provides short features and Carey’s lyrics mixed with other traditional liner-note materials.

L.A. Reid believes that Island Def Jam‘s artists have strong potential to generate sales from the ads because of their past record sales. The idea is to match the ads with the taste of the artists. If this is successful, the publication says that “… deals could be in the works for upcoming CDs from Rihanna, Bon Jovi, Kanye West and other IDJ acts.”

According to MTV.com “A condensed version of the booklet, without the music-specific material, will be inserted into 500,000 subscription copies of Elle’s October issue.”

This innovative plan is an attempt to generate revenue in a music industry that seems to be falling.


October 2009 Issue

“My artists have substantial circulation — when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs,” Reid told MTV. “Most magazines aren’t as successful as those records.”

Reid seems to have a clear vision and plan on how to make more money, but how do you feel?

Do you think CDs should become the new magazines for major companies, in regards to advertising placement? Do you think this method will be as effective as the publication industry?

Let us know.

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  • Rick Lexington says:

    If it ups the price of CD’s then no it won’t work. People want more than that bangah 1-2 tracks on a cd. A few artists like ludachris, diddy etc already do advertisements in their cd’s

  • Hmm says:

    I don’t see why not…I mean cd covers should include a lot of cute things,like free ringtone code, perfumes samples, poster, lots of photos, lyrics, a dvd and cd, free coupon for merchandise, i dont really care for the advertisements, but yeah they should have mini magazines on the process of working in the studio but i dont know why shes advertising other companies, she should just advertise her record lable, clothes perfuums, other albums etc blah

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