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Calling All Bad Boys: Check Out Sean John’s Spring 2010 Gear

Submitted by on October 14, 2009 – 9:36 am2 Comments


Dao-Yi Chow and Boss Lady during MAGIC – September 2009

Sean John‘s Spring 2010 collection is all about – what else? – bad boys of the 21st century.

The brand’s Creative Director/VP of Marketing Dao-Yi Chow exclusively details the iconic rebel theme for the warmer season.

The collection’s first delivery focuses on a 1950′s rocker look, the second delivery channels the early 1970′s mod vibe and the final delivery is all about the 1990′s b-boy.

Dao-Yi also reveals what Diddy is really like to work with, plus reveals he’ll be designing the wardrobe for Diddy’s upcoming world tour. “[Diddy's] complicated,” Chow says. “He’s really passionate and really aggressive. He wants to make sure everything he’s involved in wins.”

The video also features the President of Sean John, Dawn Robertson, and her take on the whirlwind year the brand is having, future plans and more.

Check it out and share your thoughts on the collection!

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